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Guide · Seller tools

How to do Amazon keyword research for free

Quick answer: Install the free SuggestScope extension, open its research page, enter a seed keyword such as “yoga mat” and click Find keywords. It expands Amazon's own search suggestions for every letter before and after your keyword, and you can export the list, pack backend search terms or fill your 7 KDP keyword slots.

Amazon's search box suggests what shoppers type most, but only a handful at a time. Paid tools add search-volume estimates; for many sellers and KDP authors, the full list of real suggestions is the part that matters, and that can be collected for free.

SuggestScope

Step by step

  1. Add SuggestScope to Chrome

    Install SuggestScope from the Chrome Web Store. It's free with no account.

  2. Pick your marketplace and department

    Open the research page from the toolbar icon and choose one of 20 marketplaces (US, UK, DE, JP and more) and a department such as Books or Kindle Store.

  3. Enter seed keywords

    Type one or more seed keywords, one per line, and click Find keywords. Choose Deep to also try common modifiers.

  4. Filter and exclude

    Filter the list, and exclude competitor brands or words you don't sell.

  5. Use the results

    Copy or export a CSV, generate backend search terms packed into Amazon's 249-byte limit (words already in your title are skipped), or fill the 7 KDP keyword slots of 50 characters each.

Tips

Other ways to do it

Paid tools such as Helium 10 or Publisher Rocket add estimated search volumes and competition data. Typing letters into Amazon's search box by hand gives the same suggestions as SuggestScope, just slowly.

Add SuggestScope to Chrome, it's free

More about SuggestScope · Privacy policy

Questions

Where does the keyword data come from?

From the same suggestion data Amazon's own search box loads, requested at a gentle pace from your browser.

Does it show search volume?

No. Its strength score is relative, based on suggestion rank.

Can I use it for Kindle Direct Publishing?

Yes. Filter by Books or Kindle and use the KDP helper to fill your 7 keyword slots.

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